"What do you LOVE about Design?"

Rick Poyer said in the documentary Helvetica: "Graphic Design is the communication framework through which these messages about what the world is now, and what we should aspire to. It's the way they reach us. The designer has an enormous responsibility. Those are the people, you know, putting their wires into our heads." As a visual designer and an end-user advocate, I understand the "responsibility" of which Poyer is speaking. I respect the impact design has on our lives, our community, and our footprint. Design dictates our habits and shapes our character individually, our routine, how we consume everything from the news to a cup of coffee. 

Successful products have a subconscious, emotion-evoking draw balanced with a cognitive interest of some thing simultaneously unique, eccentric, and distinctive, yet relative, efficient, purposeful, identifiable, and relatable to a wide audience. Design is deeper than aesthetic, artisanal craft; it is a foundation of principles and heuristics creating little moments that guide product users through their lives in confidence, connecting them to their interests and exploring and experiencing life in authentic, meaningful, smooth interactions. I LOVE the challenge of finding a flow of functionality, shaping the notoriety of a brand, and value the messages we communicate to a user when cultivating design.