Lauren is a co-founder of Atelier, a design studio created to build a business of freelance work. From wedding invitations and photography, to branding and web design, Atelier covers a range of specialties to provide a one stop shop for clients.
Grace • Grit • Grid
As a beachbody coach, I needed a better platform to market myself. I used Squarespace themes, GettyImages, and my own photos to rebrand my team's platform.
• Human Factors Lead • Expert Review • UI feedback for user advocacy on new screen creations • Contribute to Team Meetings
Accu-Chek Connect is a diabetes management. My role on the team was a human factors engineer representing the group for research and development and complete an expert review with the findings and recommendation for the platform team to consider in future iterations.
iOS Version 188.8.131.52 (Pair Meter and Auto-Sync Screens)
Winestien analytically presents percent match data collected from user preferences, educating the user on flavor notes and history of the wines they explore, locally or globally. Other features include rewards, journal entry, and social integration allowing users to try suggestions from contacts or other users who have rated bottles at a local winery or store.
The Black Book was created with the concept of being an all in one luxury service through invitation only access. The interactive customer service experience includes sales, promotions, private event access, personal shopping, and an elite loyalty membership for VIP treatment, sharing in their own private social network.
Augmented Reality App Concept
Looking forward to the movement of augmented reality in design, this project focus was creating a home service to catalog tasks to be completed in a visual database. This database could directly link users to located local service providers, schedule an appointment, request urgent service, create a list for a future handyman appointment for an afternoon, get an instant estimate for the cost of the service, and bids in from potential service providers.
Ballhaus was a pop-up art show featuring seniors of the Visual Communication department at Ball State University. Hosted at Gordy's Fine Art and Framing downtown Muncie, Indiana, the event was one of the gallery's highest attended art openings held in five years. I coordinated the planning and created design elements for this show for the joy of celebrating with my classmates as we transition chapters of our lives.
The family owned and operated frame shop is an incredible resource for the community and an excellent model for aspiring business folk of the art world. My internship experience at Gordy Fine Art & Framing Co. has taught me the many aspects involved with gallery coordinating. Creative highlights for me are: design of sidewalk sign advertisements for monthly gallery shows and promotional cards with tips to new custom frame owners. I also assisted in social media maintenance.
Typeface Design and Promo
The creation of Foundry began with the inspiration of user interface icons for social media. The lack of available fonts that provided quick letters in a squared form had become frustrating throughout my design practice. This version became rough with hand-drawn characteristics lending the name Foundry.
My design process includes logo, letterhead, envelope, business card, advertisements, and 3D perspectives of the packaging this company would present.
Annual Report Design
The concept of Jetty is to create an relaxing, up-cycled environment with a costal vibe. The imagery used in the annual report design is a progression through the customer's experience at Jetty Cafe.